Tel Aviv Global & Tourism’s ‘White Night’ campaign marks the 20th anniversary of Tel Aviv being designated the ‘White City’ by UNESCO. The ‘White Night’ is regarded as one of the city’s largest cultural events.
The all-night celebration features performances, music shows from dusk until dawn, all-night museum access, yoga at sunrise, and much more.
Launched on June 17 through digital platforms, the White Night campaign, produced by Tel Aviv Global & Tourism, draws inspiration from the popular social media trend of emulating Wes Anderson’s distinctive cinematic style.
Anderson, known for his unique eccentricity, visual finesse, and narrative style, serves as a creative influence for the campaign, to attract art aficionados and culture connoisseurs to the city and the White Night festival.
The promotional video shows the campaign’s protagonist navigating through the iconic White City of Tel Aviv, adorned with stunning Bauhaus architecture. The video also displays Anderson-esque elements, such as meticulous symmetry, precise camera movements, and signature colour palettes reminiscent of his films.
The tradition of the White Night celebration originated in July 2003 when UNESCO recognized Tel Aviv as the ‘White City’, an urban treasure blending historical significance and architectural uniqueness, earning it the status of a World Heritage Site.
Tel Aviv’s city centre houses the world’s largest collection of Bauhaus buildings, solidifying its distinct position in the realm of modern architecture. This heritage distinction intertwined with Tel Aviv’s reputation as the “Non-stop city”, combined to give rise to the all-night celebration that has become known as White Night.
According to Sammy Yahia Director of Tourism India and Philippines, “White Night, one of the biggest and most cherished cultural events in the city, celebrates its 20th year this year. With its all-night events comprising of concerts, music shows, yoga at dawn and much more, it is a celebration that really highlights Tel Aviv’s notoriety as the city that does not stop. It is a celebration that does, in fact, highlight the uniqueness of the city.”
“Israel is a country with a rich cultural, historical, and religious heritage, and is home to a variety of attractions that offer something for everyone. Whether you are interested in history, culture, nature, or just looking for a unique experience, Israel is a destination that is sure to deliver,” he added.
