Amadeus and Vistara have renewed multi-year distribution agreement enabling agencies continued access to the airline’s full range of fares and prices through Amadeus. Vistara is the first full service carrier in India to have launched branded fares – packaged combinations of fares, services and flexibility that makes it easier for travelers to pick what best suits their needs. Amadeus Airline Fare Families supports Vistara in making its branded fares, called Vistara Freedom Fares, available through the Amadeus distribution channel.
Amadeus Fare Families will empower travel agents with clear, structured information they need to advise their customers and proactively upsell from one fare family to the other based on each traveler’s needs and preferences. Vistara will also be looking at integrating ancillary services in the future as part of their product offerings.
The partnership is expected to help Vistara further grow its customer base by continuing to connect to travelers globally through Amadeus’ travel platform offering rich content to travel agents and travelers. The airline is also now able to differentiate its travel offers beyond just price, while ensuring that agencies and travelers have all the information at hand in order to make the right purchasing decisions.
According to Sanjiv Kapoor, Chief Strategy & Commercial Officer, Vistara, “We are pleased to continue our successful partnership with Amadeus. Travel agencies are a key part of our strategy to serve our customers through the channel of their choice, both in India and internationally. With the new agreement, we will have access to Amadeus’ global travel agency network which has the widest reach of travellers globally and this is a significant agreement in our growth strategy.”
Cyril Tetaz, Executive Vice President, Airlines, Amadeus, Asia Pacific said, “We’re very proud to be able to support Vistara’s growth ever since the start of their operations.With our partnership now including AmadeusAirline Fare Families capabilities, Vistara will be able to differentiate its offers, enabling travel agencies to become better advisors, and empower travelers with the transparency and customization they deserve. It’s a win-win for everyone.”
