The Taiwan Tourism Bureau (TTB), through the concept of brand management, is committed to the planning and marketing all kinds of festivals in Taiwan. This year, among the myriad of international activities and events in the tourism calendar, known as Time for Celebration – Taiwan Tourism Events, we will also have the launch of the Summer Solstice 235 (fall in love with me) for the first time.
The significance of 235 in the campaign name can be traced back to the fact that the Mandarin pronunciation of the numeric code 235 sounds like Fall In Love With Me, which can then be interpreted to mean Fall In Love With Taiwan.
The Summer Solstice 235 refers to a series of activities that are a part of Taiwan’s summer festival campaign. Amongst these activities is Chapter 2 of Taste Buds Travel the Tropic of Cancer – a Gourmet Voting Campaign, which will be officially broadcasted on the Taiwan Fun on the Tropic of Cancer website (http://www.taiwan235n.tw/) from 1st to 30th May.
The online voting project consists of lists bearing the names of recommended delicacies belonging to areas that lie on the Tropic of Cancer, such as the East Coast, East RIft Valley, Ali Shan, Siraya, Southwest Cost, Penghu National Scenic Area and, Chiayi City and County. The recommended local cuisines include Aiyu, Xiancao, Cactus Ice, Mango Ice, Watermelon, Ginger Tomato, Alishan Coffee, Alishan Tea, Ruisui Fresh Milk and Smoked Food, all of which are very well-suited for the summer months.
People are invited to participate in the online voting project by selecting which of these they feel best represents the Summer Solstice Food of Taiwan. Every voter is an active participant, and also has the chance to win beautiful prizes. As a follow-up to the voting event, the Taiwan Tourism Bureau will organise an event called Happiness Frontline that calls together all the people to come and join hands to celebrate and enjoy the Champion Summer Solstice Food.