The arrivals from India to Australia grew by 18.4 per cent for the year ended October 2018 with an influx of 348,000 visitors for the year, making India the 8th largest inbound market for Australia. To continue this growth momentum and give Indians a glimpse into what lies beyond the cricketing action, Tourism Australia has released new videos of Parineeti Chopra –Brand Ambassador of ‘Friend of Australia’ campaign, on her social media handles on the last day of the series.
Parineeti can be seen visiting Sovereign Hill, a town stuck in the 1880s, interacting with Australia’s unique wildlife and sipping wine in the Yarra Valley and more. The other videos to follow cover unexpected and unknown experiences across Queensland’s island paradise, Hamilton Island and the iconic city of Sydney. All of Parineeti’s holiday experiences are woven together by tunes specially composed for the videos by popular Bollywood music composers Sangeet and Siddharth Haldipur.
Commenting on the videos Parineeti Chopra said: “This time around my trip was different, it was a mix of must-visit icons and experiences which you don’t really associate Australia with like watching tiny penguins, going on one of the world’s steepest railway, flying above a heart- shaped coral and so much more. As I have said before, Australia is a must visit, there is so much to explore down under.”
Nishant Kashikar, Country Manager – India & Gulf, Tourism Australia further added: “Her new videos are in line with our recently launched UnDiscover Australia campaign and showcase the depth of experiences in the land down under and highlight the relatively unknown activities at familiar locations. We are positive that the series of videos will reiterate Australia as a preferred holiday destination amongst high value travellers.”
