Tourism Australia has appointed the stunning Bollywood actress – Parineeti Chopra as the first Indian woman ambassador to be a part of the ‘Friend of Australia’ (FOA) advocacy panel.
The Friend of Australia recognition was presented to Parineeti by Australian Consul General, HE Tony Huber, for her contribution to promote Australia. This appointment will help to further cement the close ties between both the countries – Australia and India.
The Friends of Australia programme has been devised as a way for Tourism Australia to foster mutually beneficial and long-term ‘friendships’ with those they regard as unique, positive and influential story-tellers. Parineeti Chopra joins fellow Indian Friends of Australia – Chef Sanjeev Kapoor and renowned Cricket Commentator Harsha Bhogle, who have been great advocates for Australia, encouraging Indians to visit Australia.
On the appointment of Parineeti Chopra as ‘Friend of Australia’, Nishant Kashikar, Country Manager – India, said, “Advocacy has been the cornerstone of Tourism Australia’s destination marketing and hence we are extremely proud to have Parineeti Chopra on board as our Friend of Australia. She is one of the young Bollywood actress who have contributed significantly to promote Australia as a holiday destination.”
“Through her holidays in Australia, she will be showcasing the best of tourism attractions and experiences thereby encouraging Indians to visit Australia,” he added.