The Postcard Hotel – a brand of intimate luxury hotels, a latest hospitality venture of Ex Oberoi President Kapil Chopra has been launched yesterday. Aimed at the leisure seeking audience and the hotels of this brand will be found in destinations by the sea, the mountains or jungles rich in wildlife.
The Postcard Hotel has announced the opening of three luxury hotels on the opening day, ready to receive guests. The three hotels are spread across unique neighbourhoods in Goa. The Postcard Moira, nestled in one of the four heritage villages of Goa, The Postcard Velha, surrounded by 300 acres of virgin coconut plantations in old Goa; and further south, in keeping with its proposition of taking travellers back in time, The Postcard Cuelim, that houses a 350 year old chapel.
Elaborating on the brand, Kapil Chopra, Founder, The Postcard Hotel said: ‘What I wanted to do with The Postcard Hotel is make luxury hotels for the modern audience but bring back the romance and charm of sun kissed holidays.”
“We believe guests want to stay in a place where the hotel does the thinking for them, where they get the simple things right, yet offer fantastic spaces for them to relax, meet like minded people and experience local culture. This is why, we handpick our locations and our hotels, so that guests have a different experience whether they are in Goa or overlooking the snow clad Himalayas,’ he added.
As it starts its operations, the hotel company has INR 600 crores of assets under management, led by a group experienced hospitality names in India and the world. Ambuja Neotia Group and The Postcard Hotel will jointly deliver three hotels in Eastern and North Eastern India. Led by Harsh Neotia, the Ambuja Neotia group’s vision on architecture, art and design is appreciated globally.
Architect, Akshat Bhatt of Architecture Discipline, was tasked with creating the spaces with sustainability at its core. Jas Arora, actor and designer, brings his unique eye to the uniforms by giving traditional Goan motifs a modern touch. The interiors of all The Postcard Hotels in Goa will also have new photographs taken by full time courtier and photographer JJ Valaya.
Coimbatore based Purnarnava Ayurveda will create an optimum healing environment in the quietude of Goa, offering on site ayurvedic consultation and treatments for guests across all hotels in Goa ranging from 7 to 21 days.
In the next 12 to 18 months, The Postcard Hotel will be presented in seven more destinations across the country:
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The Postcard, Uttarakhand
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The Postcard on the Arabian Sea, Karnataka
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The Postcard, Dhauladhar Mountain Range
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The Postcard Ravangla, Sikkim
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The Postcard, Darjeeling
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The Postcard, Sundarbans
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The Postcard, Kanha
 in 12-18 months, and operate 50 hotels in the next 5 years){kind=link}