Tourism Authority of Thailand (TAT) is donating over 600,000 Baht in funds raised through the ‘Thailand Reduce Waste’ campaign to Friends of the Asian Elephant and the Seub Nakhasathien Foundation.
Featuring popular Thai star and entertainer Palitchoke Ayanaputra as a presenter, the ‘Thailand Reduce Waste’ campaign is aimed at creating awareness among domestic tourists of the role they can play in waste management and environmental preservation.
The campaign comes under TAT’s strategy to strengthen the focus on sustainability at tourism destinations nationwide and ensure the upkeep of Thai tourism products. It also forms part of the plan to help reduce tourism-related waste by up to 50 per cent within 2020.
TAT Governor, Yuthasak Supasorn, said, “Working with all stakeholders towards sustainable tourism development, TAT is committed to encouraging tourists to travel responsibly by leaving only footprints and taking only good memories.”
“The donation of these funds through the ‘Thailand Reduce Waste‘ campaign is a prime example of how we can cut down on waste and in doing so, at the same time, create vital funding for the wonderful work being done in the name of animal and environmental preservation.”
The funds to be donated by TAT have come from the sale of colourful daily-use bags made from upcycled material. These are available in bold blue or pink designs that feature ‘Bua Ban’ the elephant who lives at the Elephant Study Centre in Surin province.
The amount of 333,516.25 Baht was presented to Friends of the Asian Elephant in Lampang province on Friday, 13 November, 2020, and 303,516.25 Baht to the Seub Nakhasathien Foundation on Tuesday, 17 November, 2020.
Friends of the Asian Elephant is an elephant hospital where over 5,000 sick and injured elephants have been treated since 1993, while the Seub Nakhasathien Foundation is dedicated to forest conservation.
