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TAAI unveils 66th Convention Logo & Theme ‘Collaborate to Conquer’

The forthcoming Convention in Sri Lanka – first mega event post pandemic (Covid-19) is receiving an overwhelming response from the industry ever since the announcement

Travel Agents Association of India (TAAI) has unveiled ‘Logo & Theme’ of the 66th edition of the Annual Convention and Exhibition taking place in Colombo, Sri Lanka from April 19th – 22nd, 2022.
The networking session between a delegation from Sri Lanka and TAAI members organised at The Park New Delhi, was attended by over 200 stakeholders from across the country.
While interacting, TAAI President Jyoti Mayal said, “Our Convention logo, theme, brochure and the entire program will revolve around building a positive vibe and brainstorming to find ways and means through which the global tourism fraternity is coming together to embrace synergies for a brighter future.”
“The theme – Collaborate to Conquer will focus to promote and establish travel and tourism between the two nations of Sri Lanka and India. SLTPB being the prime sponsor for the three day event in Sri Lanka, is looking forward to showcase their products and services to the Indian stakeholder partners, who shall boost bi-lateral tourism into and from Sri Lanka,” informed
TAAI President.


“We have survived a tough phase and now have embarked the revival journey with positivity and vigour. Our mission is to build trust and confidence to deal with the challenges that exist in the new normal and move forward with a unified strategy for future sustenance through collaborations,” she added.
Present on the occasion, Rupinder Brar, ADG, Ministry of Tourism Govt. of India said that the 66th Convention of TAAI will be an opportunity to promote bilateral tourism between the two neighboring countries.
Sri Lanka Tourism Chairperson, Kimarli Fernando has extended message to TAAI and said, “India being one of the main source markets for Sri Lanka, TAAI Convention is a great opportunity to promote tourism experiences of Sri Lanka to the Indian market. Key tourism product segments such as culture, and religious tourism, weddings, films will have a great potential in attracting Indian travellers.”
“India has become a vital market for Sri Lanka Tourism in a post pandemic environment with many airlines operating to major tourist generating cities in India. Sri Lanka Tourism believes that the industry stakeholders will take the maximum exposure by engaging with the Indian travel trade during the upcoming TAAI convention,” said Kimarli.
In his message to TAAI Convention Arvind Singh, Secretary Ministry of Tourism said, ‘India and Sri Lanka are two very important countries in terms of tourism and the 66th TAAI Convention will provide a valuable opportunity to tourism stakeholders to collaborate for trade and business with the fast-growing Indian outbound Industry. I am glad to know that TAAI will promote ‘Inbound into India’ as an important subject at this convention and will strive to attract Sri Lankans to connect well with India.”
“With the global aviation and economies opening up for tourism, especially in the light of commercial flights restarting from March 27, there is no better time than now to hold this Convention. We – the travel trade of India, can reiterate with confidence to the traveller by ourselves travelling overseas with renewed vigour,” said Jay Bhatia, Vice President, TAAI.
“TAAI has taken this rightful opportunity to hold this Indian Travel Congress in Sri Lanka, so as to facilitate international mobility amongst our members and the trade at large. This shall give us all a platform to ‘Collaborate to Conquer’ with all our stakeholder partners in India and overseas,” he added.
Ravindran Veeraperumal, Regional Manager – India & Bangladesh – SriLankan Airlines, gave an exhaustive and enlightening presentation on the airline’s operations and its expansion plans for the future. The airline is also the official airline sponsor for the 66th Convention & Exhibition of TAAI in Colombo this year.
TAAI-Hon. Treasurer Shreeram Patel said, “With the overwhelming response to the roadshow; SLTPB, SLAITO and TAAI are excited to welcome all delegates for the Convention in Colombo.”
Bettaiah Lokesh, Hon. Secretary General, TAAI said that Sri Lanka has always been one of the favourite destinations for Indians and now with the international skies opening up, it is an ideal destination for hosting the convention.
“Sri Lanka’s close proximity to India along with its focus on boosting regional tourism, strengthening bilateral relations and developing trade, investments and tourism makes it an important market for our country,” he added.

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