The Singapore Edit Festival brings together six Indian and four Singaporean homegrown brands to create a Singapore inspired limited collection in apparel, home décor, cocktail mixer and healthy snacks.
Designers of popular local brands from both Singapore and India have come together to create a range of Singaporean-inspired products from furniture, home décor, apparel to cocktail mixers and healthy snacks. They will be made available for sale exclusively through LBB’s online shopping platform.
This unique collaboration of six Indian brands and four Singapore brands have blended their brand ethos and design elements to present a unique and limited edition that has never been done before. The designers from both countries had worked virtually to jointly curate the design of the products and the fruits of labour were proudly made in India.
Speaking about the new initiative, Raymond Lim, Area Director, India (New Delhi), STB said, “This is a continuation to our earlier effort in 2021 where the pairing of Indian Gond artist Bhajju Shyam and Singaporean artist Sam Lo have come together through the curation of St+art India Foundation to create a mural artwork titled, ‘Dancing in Unison’ in Singapore. Such cross border efforts have become one of our signature creative approaches in curating compelling content for our audience and bring both countries closer.”
LBB, Co-Founder Suchita Salwan said, “LBB has celebrated and empowered emerging brands and entrepreneurs in the lifestyle category since our inception. Through this association, we’re excited to give our users an opportunity to experience some of the best Singaporean design and lifestyle brands, in the comfort of their homes; till they’re ready to travel to Singapore and experience these incredible brands in person.”
With the pandemic affecting local retail business, this association hopes to reinvigorate demand for local Indian brands which has been growing over the years. The innovative collaboration brings forth the uniqueness and cultural mix of Singapore and India to create compelling offerings that celebrate the journey of these homegrown brands.
