Launched under the umbrella of StarBird Enterprises in June 2019, The LuxePass is a first-of-its-kind lifestyle app that provides non-resident guests the luxury to access hotel amenities at affordable rates. A time-friendly indulgence, The LuxePass provides amenities such as swimming pools, gym, spa and salon starting at INR 499 for a whole day of luxury and aims to change the image of hotels from aspirational, overnight experience hubs to accessible and affordable local recreational hubs.
Yash Malik, Founder, The LuxePass, says, “The LuxePass aims to provide the easiest and most economical way to experience a high-end hotel and serve as a quick passport to luxury. Keeping in mind the wellbeing of people, our app enables one and all to break away from the daily humdrum and spend some quality time in a private, safe and hygienic environment.”
“We are happy to see the response to our app, having secured over 1,000 app installs and 700 sign ups in a short span of time. Our immediate goal is to reach 50,000 app installs,” he added.
The LuxePass is currently associated withover 20 hotels across Delhi NCR and Mumbai such as Hyatt Regency, Taj, Vivanta, Sofitel, Roseate House, Leela and Le Meridien and has plans to add more cities in the coming months. The innovative idea shows tremendous potential in becoming one of the most preferred online portals by promoting its core concept of
‘affordable luxury’.
The disruptive app works on a commission-based model and endeavours to transform the way luxury lovers plan their travel and leisure time. It also provides a platform for hotels to showcase and offer booking of their amenities to ‘day guests’ for a few hours to a whole day. Further, it is convenient for millennials and working professionals who are constantly on the move, thereby promoting wellness.
The brainchild of Delhi-based entrepreneur Yash Malik, The LuxePass is available to download on iOS and Android. The portal is meticulously designed to make it both ‘luxe’ as well as user-friendly and offers exclusive, discounted day packages suitable for all age groups ranging from families, working professionals, airport layover passengers, expats, friends, transit travellers, corporates, couples and students.
The app hopes to partner with more than 100 hotels by the end of 2019 and expand its operations pan-India across metropolitan cities as well as tier 2 and tier 3 cities in order to become a trend across the country.
