The ‘Safe Sport, Safe Tourism’ campaign is a joint campaign by the Ministry of Industry, Trade and Tourism, the Spanish Ministry of Culture and Sport, Ministry of Health, the CEOE and LaLiga to boost the tourism and sports industries in Spain, which are both so crucial to the economy and have suffered over the last few months during the COVID-19 pandemic.
LaLiga is very well aware of the opportunity and responsibility that it has as an entertainment platform that reaches over 2.7 billion people globally, which is why it will be fully supporting this initiative, whose visibility will be boosted further by a specially created logo.
LaLiga will give global visibility to the campaign through a logo that will be seen on the competition’s international broadcasts, as well as through creative pieces and posts on its social media networks (on which it has over 100 million followers), region-specific virtual perimeter advertising boards, virtualization of stadiums and digital marketing strategies, among other initiatives.
“Spain is ready to safely welcome international tourists from 1st July. We have thoroughly prepared to ensure we guarantee the highest safety standards across our whole tourism industry by rolling out over 20 uniform protocols for the entire country. We want tourists to feel confident and we are sending out a very clear message that will be amplified by this campaign, ‘Spain Is Waiting For You’,” said Oliver, Secretary of State for Tourism.
CSD President Lozano said that she is aware of the effort that LaLiga has put in to ensure the competition can return safely and added that it is “time to savour the restart. A safe return has been outlined, in accordance with a protocol that will allow the competition to start up again successfully. Everyone should know about the effort that we have put in. We know that there’s no such thing as a zero risk but all of us, with our footballers leading the way, are giving our absolute best and acting responsibly and sensibly to ensure everything goes well.”
LaLiga President Tebas admitted that he feels immensely proud that professional football can keep helping boost Spain’s visibility beyond our borders and help the country’s economy. Football and LaLiga play a key role in promoting Spain all over the world, which is why it’s so important for us to be part of this project now. “At LaLiga, we’re going to do everything in our power for Spain to come out of this situation as quickly as possible,” he added.
CEOE President Garamendi said that during such difficult times, supporting Spain as a safe destination and showcasing the pairing of tourism and sport is everyone’s responsibility and, at the new CEOE, we’re going to keep working hard so that the authorities and businesses can come through this crisis together and build a better Spain that will benefit us all.
The tourism industry is vital to Spain. It makes up 12.3% of the country’s GDP and employs 12.7% of the total number of people signed up for social security. There is no other sector that generates so much employment and, at the same time, is a tool for social cohesion, economic development, and population retention. It is also a transversal sector that has a multiplier effect in other parts of the economy, such as trade and transport.
Spain is a leading global tourist destination, has been the most competitive country in the world since 2015, according to the World Economic Forum, and is ranked second in terms of number of international visitors and tourism expenditure.
