The Spain Ministry of Tourism has revamped the official information portal to facilitate the travellers seeking information about tourism and related services. The new version – a dynamic website with a visual impact, has adapted to the needs of national and international travellers.
It has undergone an overhaul to inspirational and engaging content and is keeping with the new digital trends and norms. According to the officials, Spain´s tourism website is a leader in digital tourist promotion with over 15 million visits a year.
The new version takes into the accounts of various market research elements like kind of users, surveys on why they visit a particular destination and what type of information they are looking for.
Study from market and outlook reports, takes into the consideration of web analysis to know the latest trends in terms of design and multimedia elements, carries out analysis of the principal official international tourism portals and studies the key metrics to learn more about user browsing habits on the portal.
The Objectives Of The New Portal Are:
Recovery Of The Tourism Sector: To attract international tourists by presenting Spain as a safe and sustainable destination.
Increase In Tourism Revenue: Content adapted to international tourists, who have a higher spending capacity and set the trend.
Spain´S Tourism Brand: Improved brand image placing value on the main tourist attractions.
Empathy And Identification With Spain As A Travel Destination: Modern visual identity with an elegant, clean and appealing design that identifies with Spain´s assets.
Geographic Diversity: Proposals for travel inland and in the north of Spain to diversify tourist arrivals.
Motivational Diversification: Content suggestions that offer alternative products to sun and beach tourism, shopping, culture, nature.
