India is currently one of the fastest growing outbound travel markets, outpacing Asia and may countries around the world. The country is amongst the top-3 focus markets for South African Tourism and holds immense potential in the years to come.
The 20th multi-city schedule achieved a vital milestone for South African Tourism, marking more than two decades of its growing investments in India.
Led by Neliswa Nkani – Hub Head – Middle East, India and Southeast Asia, South African Tourism the event welcomed more than 550 travel trade partners in Delhi and shared critical local market insights enabling them to capitalise on growing demand. In addition, the tourism board partnered with the hotel to offer authentic South African cuisine and a glimpse of its culture to the guests.
Strengthening the relationship between Rainbow Nation’s indigenous businesses and Indian buyers, the roadshow hosted 42 prominent trade exhibitors from South Africa. The congregation allowed Indian trade partners to evaluate their inventory and identify potential future collaborations.
Commenting on the occasion Neliswa Nkani, Hub Head – Middle East, India and South East Asia, South African Tourism said, “The 20th Annual India Roadshow marks more than two decades of South African Tourism’s commitment to the Indian market.”
“The 2023 emerged as another successful year for us and we witnessed 43% increase in travellers from India compared to its previous year. This achievement would not have been possible without relentless efforts from our Indian trade partners and the affection showered upon the Rainbow Nation by India travellers; we are truly grateful,” she added.
Delhi is currently the second largest market for South African Tourism in India and contributes profoundly to leisure, business, and MICE segments. In 2023, South Africa witnessed an increase of 43% in overall inbound travellers from India.
Interestingly, 36% of Delhiites travelled to the Rainbow Nation for business purposes while 72% of travellers from Delhi spent most on shopping when in-destination. The tourism board will continue with its efforts to improve accessibility and encourage dialogues aimed at establishing direct routes to boost tourism and trade between the two nations.
