It’s a fact that, the Indian outbound market has matured exponentially over the years. Travellers – nowadays are more aware than ever before, and want to explore the world, but not just as a tourist.
Clearly having a sense of that Creative Travel – a family of brands, has announced an exciting transformation of its luxury outbound brand – Signature Tours to its new avatar Away & Co.
Away & Co is formed to cater a highly cultivated traveller with an appetite for the unusual, who are looking for something enriching and authentic, who like to wander, discover new secrets, and find new stories across the world.
While speaking on the development, Rohit Kohli, Jt. Managing Director, says “We intend to take travel beyond most people’s imagination.” “Our legacy of 45 years is built on creating amazing experiences, and that’s what we are doing at Away & Co as well. The world is ready to welcome a new kind of Indian traveller, one who is immersed in the culture and the people, not just the monuments and sights.”
While explaining further, Kohli says, “We are taking our deep knowledge, and the great partnerships across the world, to rewrite the idea of experiential travel in an ever-changing world. It will not be a trip, it will be a journey. It will not be just a destination, but an experience.”
“Supported by a global network of the finest curators of travel experience in every destination, and as a part of one of India’s oldest tourism companies, Away & Co will deliver the world in the most unique ways,” concludes Kohli.
