Informa Markets in India, the country’s leading exhibitions organiser, is set to host SATTE 2025—South Asia’s premier travel and tourism exhibition—from February 19 to 21, 2025, at Yashobhoomi, New Delhi.
With a 32-year legacy, SATTE continues to be the definitive platform for global networking, business growth, and industry innovation. The overwhelming response from both Indian and international tourism markets reaffirms its status as a cornerstone event for the sector.
SATTE has consistently been supported by the Ministry of Tourism, and the Government of India, along with Indian and international tourism boards, global travel trade bodies, airlines, hotels, wellness resorts, cruises, theme parks, corporate travel players, investors, and wedding planners.
A Transformative Year for Travel & Tourism
Yogesh Mudras, Managing Director, Informa Markets in India, said: “With evolving traveller preferences, emerging destinations, and a strong push for infrastructure, 2025 is set to be a defining year for the Indian travel and tourism industry. The sector is witnessing a shift towards experience-driven journeys, with travellers seeking deeper cultural connections, sustainability-focused itineraries, and technology-enabled personalization. Government initiatives, including those outlined in the Union Budget 2025—such as enhanced connectivity, e-visa streamlining, and the promotion of key destinations—are expected to further strengthen the industry, making travel more seamless and accessible for both domestic and international visitors.”
“In this dynamic environment, we are excited to present the 32nd edition of SATTE—South Asia’s leading travel and tourism exhibition—which continues to be the epicentre for industry collaboration, innovation, and business growth. Being held at Yashobhoomi, Delhi, for the first time, SATTE 2025 will be our most expansive edition yet, reaching 402 cities across India, including Tier I and Tier II markets.”
“With its unique ability to foster global connections and showcase cutting-edge developments, SATTE remains the definitive platform for shaping the future of travel and tourism, offering stakeholders unparalleled opportunities to engage with the industry’s next big wave of transformation,” he added.
Strategic Alliances & International Engagement
This year’s edition will showcase a diverse range of exhibitors, including travel agents, tour operators, online travel platforms, airlines, hoteliers, and tourism boards. Key visitors will include travel professionals, wedding planners, corporate heads, and procurement leaders.
Saudia Tourism is the Premium Partner Country, along with Malaysia, Thailand, Dubai, Sri Lanka, Nepal as Partner Countries the event also showcased participation by Hong Kong, Egypt, Cambodia, Greece, Bhutan, Jamaica, Taiwan, Uzbekistan, Qatar, Mauritius, Fiji, St Petersburg, Indonesia, Azerbaijan, Bhutan tourism boards.
Uttar Pradesh is the Host State, Jharkhand the Focus State while Gujarat, Rajasthan, Odisha, Kerela, Uttarakhand, Madhya Pradesh, Goa, Punjab feature as Partner State also showcasing are Ladakh, Andhra Pradesh, Telangana, Tamil Nadu, Chhattisgarh, Jharkhand to name a few.
Core sectors such as homestays, villas, adventure tourism, domestic travel, and MICE (Meetings, Incentives, Conferences, and Exhibitions) will take centre stage, providing a platform to promote brands, generate leads, and share industry insights.
Significantly, the Indian Port Authority will also join SATTE 2025, highlighting the transformative Cruise Bharat Mission and showcasing the immense potential of India’s vast coastline for cruise tourism.
This year too, a key highlight of SATTE 2025 is ‘Atithi,’ an exclusive buyer-seller meet in collaboration with the Service Export Promotion Council (SEPC). This initiative will welcome 250 international buyers, offering them an immersive experience of India’s tourism potential.
Dr. Abhay Sinha, Director General, SEPC, said “India’s services sector contributes nearly 55% to the country’s GDP and remains a key pillar of our economic growth. Within this, tourism plays a vital role in shaping Brand India globally, with the sector expected to reach $150 billion by 2025. Our collaboration with SATTE 2025 through the ATITHI initiative reinforces India’s position as a top travel destination, facilitating over 250 international buyers to engage with Indian businesses.”
“This platform, we are confident, will nurture long-term global partnerships, drive inbound tourism, and showcase the depth of India’s cultural and experiential offerings to the world.”
Knowledge Exchange, Networking & Recognition
SATTE 2025 is set to deliver unmatched value through a dynamic mix of thought leadership, industry recognition, and strategic networking. The Leadership Summit will convene visionaries and experts to explore emerging trends shaping the sector, while the SATTE Awards, SHAKTI Awards, and Colours of SATTE will honour excellence and innovation. A pre-event Golf Morning provided an exclusive networking platform for top industry leaders, setting the stage for insightful discussions onsite.
Attendees can engage with pivotal topics, including the growth potential of India’s MICE market, the long-term vision for tourism in 2047, and state-led policies fostering industry expansion.
Other high-impact sessions will delve into routes development, the rise of cruise tourism, strategies for sustainable destination management, and India’s outbound travel boom.
The event will also explore the transformative role of AI in hyper-connected tourism and conclude with a fireside chat on the impact of viral content on travel destinations, featuring leading social media influencers. With this compelling agenda, SATTE 2025 is poised to shape the future of India’s travel and tourism industry.
To ensure year-round engagement, SATTE will continue its industry-focused initiatives such as SATTE 365 Clicks, the SATTE Podcast, Route 30, SATTE Connect, SATTE Road Shows, and the SATTE Association Reach Programme.
These programmes will keep the momentum alive, reinforcing SATTE’s position as the premier platform for travel and tourism in South Asia.
