MakeMyTrip has announced its plan to expand its franchise business in the top 100+ cities of the country. The company started 2023 with 146 active franchisees and aims to grow by more than 50% to reach 220 by the end of the calendar year.
“India has emerged as one of the world’s fastest-growing aviation markets. The government plans to add another 80 airports over the next three years, taking the number of airports in the country to 220 by 2025,” said Rajesh Magow, Co-Founder and Group CEO, MakeMyTrip.
“The focus on modernising the nation’s aviation market in Tier 2 and beyond cities will also mean an increased contribution from such cities to the overall business mix. We see this as an opportunity area and have initiated a multi-pronged strategy to penetrate deeper nationwide,” he added.
Speaking on the same lines, Jasmeet Singh, Business Head, Holidays & Experiences, MakeMyTrip said, “The trust and affection we enjoy from our customers is evident in the 70% growth in the number of holiday packages sold over the pre-pandemic period.
“During this period, we have seen increased traction for both franchisees-led as well as online holiday package sales on our platform. Therefore, an action plan has been set in motion to boost demand from both channels further,: he added.
MakeMyTrip aims to build a hyper-local marketing connection by leveraging its franchisee partners to build travel communities in smaller cities. The initial reaction to the initiative has been positive. In addition, MakeMyTrip has invested in technology as well as training to ensure the service remains consistent across all franchisees.
