Weddingz, online platform offering wedding venues and related services, announced a strategic alliance with Lemon Tree Hotels. As a part of this collaboration, the company will help boost revenue, drive demand and sales, and increase the fill rate of banquets and event spaces in Lemon Tree Hotels, in more than 40 destinations across the country, including Delhi NCR, Jaipur, Kolkata, Lucknow, Bhubaneswar, Mumbai, Pune and more.
Lemon Tree venues will feature prominently on the platform, which gets over 19 lakh prospective customers per month, as India’s largest wedding venue marketplace. Weddingz’s will craft specific targeted campaigns and undertake search engine marketing and performance marketing campaigns to drive higher interest.
Weddingz will also assign a dedicated venue manager who will provide end-to-end services for the customer, such as event management services, assistance with vendor requirements, venue recce and on-ground support during the event.
Speaking about the partnership, Aditya Sharma, Country Head, Weddingz.in said, “We have millions of visitors searching our platform not just for wedding venues but also for other events such as parties, conferences, meetings and more. Our survey shows that over 60% of our customers search online for venue prospecting.”
“With this collaboration, we are certain that Lemon Tree Hotels, will benefit from the access to such a large customer base looking for high quality event venues. Besides this we have a dedicated team which specializes in banquet sales and marketing, and we are confident that we will be able to create a positive impact and in turn build a long-term association with Lemon Tree,” he added.
Harleen Mehta, Senior Vice President – Sales, Lemon Tree Hotels said, “We are thrilled to partner with Weddingz.in, a platform that offers unique and innovative services not just to wedding venue seekers but also to top corporate customers across the country. We are confident that we will be able to offer end-to-end services to all our existing clients and bring in new ones, thereby creating an additional revenue channel for our hotels.”
