Kerala Tourism’s Barrier-Free Tourism Project won global recognition, as the United Nations World Tourism Organization (UNWTO) made a special mention of the south Indian state as an ‘Emerging Global Destination’ in the Accessible Destination
Awards 2019.
At the awards ceremony in Madrid Kerala Tourism Director P Bala Kiran received the conferment from UNWTO Secretary-General Zurab Pololikashvili. The recognition was for the implementation of the project in the central Kerala district of Thrissur, which thus became India’s only destination to win the honour.
The award is instituted by World Tourism Organization and ONCE Foundation that works for people with disabilities. The awards at the Spanish capital were given away as part of FITUR Trade Fair, which is a meeting point of tourism professionals the world over and the second-biggest global gathering of travel and tourism professionals.
It was in March last year that Kerala Tourism launched the barrier-free project with the view of making 120 destinations across the state disabled-friendly.
Thrissur, also known as the cultural capital of Kerala, is one of the first few destinations in the state to have created necessary infrastructure in all major destinations. This project, a role model for the entire state, was conceptualized by using funds under ‘Barrier free Tourism’ and the ‘Green Carpet’ Scheme.
Kerala Tourism Minister Kadakampally Surendran, hailing the achievement, noted that the state has so far implemented the disabled-friendly project in 80 travel destinations, of which eight are in Thrissur. “We deserve this honour. It will enhance Kerala’s reputation as a global tourist destination,” he added.
Kerala Tourism Secretary Rani George said the UNWTO recognition is a result of Kerala’s keenness in meeting the new-age international requirements. “For this, we receive immense support from private players as well,” she noted. Kerala has been the first state to work as per the UNWTO guidelines on making tourist destinations disabled-friendly.
Bala Kiran said Kerala Tourism is working towards making all its travel destinations disabled-friendly. “The UNWTO award is an incentive for us to meet the target,” he added.
