Kenya Tourism Board is eyeing at least 20 percent growth from the Indian market in the year 2020. In an attempt to boost the traffic from India and position Kenya as the preferred holiday destination and to provide a business networking platform for the Kenyan travel trade to engage with key tourism stakeholders in the Indian market the KTB along with the 10 members of the Kenya travel-trade participated at Outbound Travel Mart organized in Mumbai recently.
Speaking on this occasion, KTB Chief Executive Officer, Dr. Betty Radier said: “India is a market that excites key players in the Kenyan tourism sector due to its potential for growth. Statistics also show us that Kenya is making strides in this respect with arrivals into the country from India recorded at 122,649 in 2019. We want to ensure that we leverage on the tremendous relationship Kenya and India has had over the years to increase the numbers from this market.”
Kenya’s participation showcased the destination’s authentic experiences to the travel fraternity of India. The Indian market has grown to be the 5th largest tourism source market for Kenya. KTB embarks on an ambitious mission to steadily achieve 20% growth during the year 2020.
Destination Kenya has an alley of unique experiences that suit every visitor’s needs. Travellers who come to the destination always want to stop and enjoy every moment. It’s a beautiful feeling that can take away all their worries, making them smile without a reason and make them happy. Kenya also recently awarded 15 Signature Experience (MKSE) which are authentic, memorable and exceptional travel experiences that are best aligned to global travelers needs.
KTB participated in the event with operators and DMCs that included African Quest Safaris, Golden Holidays and Travel Co, Heritage Hotels, Private Safaris, Safari Trails, Radisson Blu Hotel Nairobi Upper Hill, Serena Hotels, Silverbird Travel Plus, Simba Lodges and WildTrek Safaris.
