Endeavouring to strengthen its presence in India – which is an important and fast growing outbound tourism market, in a historic development, Kazak Tourism has appointed Salvia Promoters as it’s ‘India Representative’ to tap the potential.
The agreement stipulates cooperation aimed at attracting tourist groups from India to Kazakhstan, as well as representing the interests of Kazak Tourism in this significant outbound tourism market.
Salvia Promoters – the company headed by experts having more than two decades of expertise, specialised in driving promotional and marketing activities especially in parts of Central Asia and Russia.
Over the years, Salvia has represented several renowned cities and countries of Central Asia and Russia as their Visa Centers and Representative Offices.
While taking the responsibility, Salvia Promoters will be driving awareness and promotional campaigns to attract a remarkable number of travellers to Kazakh from this part of the world.
Speaking on this historic development, Kairat Sadvakassov said, “For Kazakhstan’s tourism, this is a new step in international promotion. We are pleased that in India – one of the most promising outbound tourism markets in the world – we now have our representative. We plan to scale this experience to our other target markets”, said Kairat Sadvakassov.
“I am honoured to represent Kazakhstan Tourism in India. Kazakhstan is the world’s largest landlocked country with diverse landscapes, lively city life and rich archaeological history,” said Prashant Chaudhary.
“With Visa free travel for Indian passport holders, and three airline options having direct flights from Delhi as well Mumbai to Almaty, Kazakhstan offers to be a great short haul destination for Indian travellers,” said Chaudhary.
“Other than Almaty, Indian travellers are now also travelling to Astana, Shymkent, which just comes to show of the untapped enormous potential Kazakhstan holds,” he added.
According to experts, by 2026, the Indian outbound tourism market is expected to reach more than 50 million tourists. Meanwhile, Chaudhary notes that by 2026, Kazakhstan could potentially be hosting up to 500,000 Indian tourists annually.
Prashant Chaudhary has over 20 years of experience in promoting and marketing territories. He is a graduate of the Tashkent State Technical University and is fluent in Russian.
Furthermore, Salvia Promoter annually organises the arrival of Indian journalists to all its partner destinations. This, in turn, ensures significant coverage in leading Indian newspapers and travel-themed magazines.
The first joint activity was participation in the SATTE exhibition and the upcoming organization of Indian travel journalists’ visit to Kazakhstan in the first half of this year.
The announcement event was commenced at the opening day of SATTE – South Asia’s largest international tourism exhibition taking place in New Delhi.
