Apart from strengthening its presence and ties with Indian travel trade fraternity, Jumeirah Hotels and Resorts conducted a three city road show in Bangalore, Mumbai and Delhi to introduce the new brand Zabeel House by Jumeira – which has two operational properties in Dubai at the moment.
Zabeel House is an eclectic collection of hotels born in Dubai. A feet up, hair down, sleep in or step out experience, Zabeel House provides the perfect stay for anyone who is travelling, working, wandering, or just about anything else in between. The guest can experience the neighbourhood as if they lived there.
We have created a new brand (Upscale Casual) called Zabeel House by Jumeirah that is a four star brand. Zabeel House is all about putting hotels in interesting neighbourhood, like the first two properties we have opened in Dubai are located in the heritage and experiential parts of the city, said Alessandro Aldo Cabella, Area General Manager, Jumeirah Group.
“Now coming up with the second brand really brings something amazing in the market here in India which is already very important for Dubai and UAE. So now with this I am very convinced that the Zabeel House is going to bring lot more interest. We have met hundreds of partners during our roadshow and we are happy to share with you that they have shown a huge interest in this brand, he added.”
The India market has witnessed a considerable rise in outbound luxury travel in recent years. The group is focusing on expanding and consolidating their ties with the luxury travel segment to reach out to a larger audience and gain a higher market share. The road show serves as a platform to increase brand awareness and gain new consumers.
Around 18 Jumeirah properties participated in the road show which was attended by over 140 agents in each city. The event was a huge success as the guests were entertained with an hour of some stand-up comedy by the very popular comedian Atul Khatri.
Jumeirah Group has 12 hotels in the UAE and a presence across Europe, Middle East and Asia. While the Burj Al Arab Jumeirah is synonymous with the brand in Dubai, Madinat Jumeirah and Jumeirah Emirates Towers have also proved particularly attractive to the Indian market. Jumeirah’s most popular hotels outside of Dubai for Indian travellers include Grosvenor House Suites by Jumeirah Living in London, Jumeirah Frankfurt and Jumeirah Vittaveli in the Maldives.
