Israel has recorded a 21% growth in Indian tourist arrivals with around 70,800 travellers visiting the country from January to December, 2018 vis-a-vis 58,700 tourists in 2017 and 44,700 in 2016. This marks a whopping growth of 58% from 2016 to 2018. Year 2018 has been an outstanding for Israel Tourism in India and worldwide as the country received a record breaking 4.12 million tourists into the country from January – December 2018, an increase of about 14% compared to last year. This has resulted in $5.8 billion revenue from tourism in 2018 alone with India on the 12th position for incoming tourism.
“With a rapid increase in leisure outbound trips, India is an important market for us possessing tremendous potential to become one of the key source markets for Israel in the coming years. We have seen Israel emerge as a preferred tourist destination for Indians owing to its dynamic offerings, opening of more direct air routes and relaxation of visa procedures,” said, Hassan Madah – Director, Israel Ministry of Tourism India & Philippines.
He also added, “Our marketing efforts, collaborations with travel agents, introduction of Air India’s direct flight operations from New Delhi and a further increase of frequency on that route along with an increase in seat capacity on El Al have contributed appreciably to the growth numbers. Ministry’s initiatives to reduce the visa fee for Indians coupled with the opening of a visa application centre in Kolkata have been seen as a welcoming move to increase interest among Indian travellers.”
In March 2018, Air India introduced direct air operations from New Delhi to Tel Aviv to become the fastest nonstop flight between India and Israel taking a straight route between the two countries. Following an overwhelming response on the new route, the national carrier upped its frequency to five flights a week by November, 2018.
On the visa front, the country reduced its visa fee to INR 1,100 from its previous INR 1,700 charge for Indian citizens along with the initiation of Fast Track visa processing. The Embassy also opened a Kolkata Israel Visa Application Centre for West Bengal and North Eastern states of Arunachal Pradesh, Assam, Manipur, Meghalaya, Mizoram, Nagaland and Tripura.
In April 2018, the Tourism Ministry rolled out its advertising campaign in India to attract the April-June peak holiday season incorporating varied media platforms like television, print and digital spaces. Among other marketing efforts, IMOT tapped into tier 2 cities with maiden roadshows in Lucknow and Kochi alongside Ahmedabad, Kolkata, New Delhi, Chandigarh, Kochi, Bangalore and Chennai. Popular Bollywood personality and actor, Disha Patani also visited Israel for a travel magazine cover shoot in August last year.
