As guests embark on a new era of travel and the industry continues to recover, the company turns to its pioneering loyalty program and is making one of its most significant investments to date.
Today, IHG Rewards, the industry’s first and one of world’s largest hotel loyalty programs, is sharing the first of many changes that will be introduced in the coming months. The new tier and bonus point earning structure – which will go live during March – is designed to help members earn more points faster and have more ways to use them than ever before.
These changes, the first in a series of enhancements, include:
Introducing a new Gold Elite tier starting at 20 nights, with an industry-leading 40% bonus point structure
Renaming of the ‘Spire Elite’ tier to ‘Diamond Elite’ to simplify member recognition and understanding of our highest tier, which will retain our best-in-class 100% bonus point structure
Improving bonus point earn levels across all other Elite tiers
Keith Barr, Chief Executive Officer, IHG Hotels & Resorts, said: “Travel is its own biggest reward, and that’s really at the heart of what we’re doing with our loyalty program. Each time our members choose to stay at our hotels, we are increasing their opportunity to travel more, experience more, and reap benefits they won’t get anywhere else. Our distinct portfolio of brands recognizes no two travelers are the same, helping guests and members make the right decision for all their travel needs.”
“We have made a lot of developments in the loyalty space over the years, but travel and hospitality have evolved considerably, and our guests’ needs are changing. These changes are just the start as we prepare to fully re-launch a truly transformed program later this year. We will continue elevating and enhancing our loyalty offerings with iconic brand partnerships and extensions, tailored experiences for our customers, enhanced benefits and so much more,”
Keith added.
