The Indian Hotels Company Limited (IHCL), today unveiled a new visual brand identity for TajSats. TajSATS works with over 40 domestic and international airlines, serving over 65,000 meals a day.
“TajSATS is an integral part of the IHCL ecosystem. It is currently the market leader in airline catering and we look forward to strengthening this further by unlocking its potential in non-aviation businesses as well. The new identity is a bold re-imagination of brand TajSATS and presents the company as modern and progressive.” said Puneet Chhatwal, Managing Director and Chief Executive Officer, IHCL and Chairman, TajSats.
The new logo brings together the best of Taj and SATS, with an agile and innovative design that resonates across generations. Carefully balancing tradition and modernity, it tells the story of the company’s past and signals the vision for the future. The logo is set against the backdrop of a bold new visual identity that is inspired by the art of plating and the culinary arts.
“The rebranding is an exciting change for us. It not only creates a foundation for new opportunities but also emphasizes on our objective of achieving strong growth and focus towards innovation; as we strive to achieve Aspiration 2022,”said Sagar Dighe, Chief Operating Officer, TajSats.
TajSATS Air Catering Limited is a joint venture of The Indian Hotels Company Limited (IHCL) and SATS Limited. The company provides in-flight catering at Mumbai, Delhi, Chennai, Kolkata, Goa and Bangalore. Taj Madras Flight Kitchen is a joint venture of IHCL, SATS Ltd. and Malaysian Airlines.
