Kerala Tourism Minister P A Mohamed Riyas assured the stake-holders that the government will unveil various projects focusing on the revival of the vital sector ravaged by the Covid-19 pandemic, including special marketing campaigns.
The Minister P A Mohamed Riyas was addressing a virtual meeting of representatives from various associations of Kerala Tourism and Hospitality sector including KTM and CII. The meeting was convened to elicit suggestions for revival of the industry that has been hit badly by the pandemic and work out plans for an impressive comeback.
While addressing the stakeholders, the Minister said that the government will closely work together with the industry with the aim of doubling the tourists’ arrival by 2025, and hoped that 2022 will be turn out to be a ‘Covid-19 Free Tourism Year’.
“The government will implement all possible measures to ease the current problems being faced by the industry. Special marketing campaigns will be conducted once the second wave of Covid-19 recedes,” said the Minister.
The participants explained to the Minister how the pandemic had resulted in a severe setback for the entrepreneurs and all others engaged in the sector. They noted that unlike any other state, Kerala Government had provided total support and encouragement to the industry during
the crisis.
The Minister told them that the urgent task will be promoting internal tourism and the arrivals from other states. “Apart from completing the present projects on a time-bound manner, two new heritage projects focusing on Ponnani and Aranmula will be planned and implemented quickly,”
he added.
“The roads to tourism centres will be developed and more tourism circuits will be formed by connecting destinations. Through the socially-committed Responsible Tourism, the benefits of tourism sector will be made available to more people. The government’s goal is to support the kind of tourism that brings benefits to entrepreneurs, tourists and local community alike,” the Minister pointed out.
The Minister urged the stakeholders to approach tourism sector with greater enthusiasm by taking the current crisis as an opportunity. He also assured that the government’s activities and projects will be based on giving a new fillip to the tourism sector.
Rani George, IAS, Principal Secretary, Tourism, V.R. Krishna Teja, IAS, Director, Tourism, and Biju BS, Dy. Director (Mktg) were also present.
