GNTO, India will focus on the recovery strategy for the travel Destination Germany during and after the Corona crisis with the highlight on the current online destination training programme with its strategy to spread more widespread awareness on the destination amongst the tour operators across India.
The online destination training program would provide Indian tour operators and travel agents with the in-depth knowledge needed to market the destination authoritatively and persuasively to their clients.
Romit Theophilus, Director Sales and Marketing, The German National Tourist Office, India said “Especially in times of pandemic, a strong presence on the most important B2B marketplace of the international travel industry at ITB India 2021 is indispensable.”
“With this virtual platform the GNTO, India will draw attention of travel trade whilst the virtual appointments and showcase alternate offers beyond the familiar tourist hotspots, such as green spaces, parks, local recreation areas and leisure activities in the vicinity of urban destinations as the Corona pandemic has disproportionately affected city breaks as a particularly successful segment,” he added.
In addition to the Germany Specialist Programme, GNTO, India is live with its #DiscoverGermanyFromHome campaign featuring several unique virtual experiences on a new, inspiring microsite. Virtual travellers will be able to try classic German recipes, enjoy fun knowledge tests, check out playlists, highlighting the best of German music, and visit Germany via a large selection of 360° virtual tours.
A highlight of the site is the ‘Dream Now – Visit Later’ video, featuring aspects of dreams changing from creative sketches and paintings into a living reality, hoping to inspire travellers to let their German travel dreams become reality when travel abroad is possible again.
