While focusing on sustainability as key elements in its marketing strategy, German National Tourist Office India has launched its second campaign ‘Embrace German Nature’ after the first one – ‘German.Local.Culture’ re-launched few months ago.
Recognising an increased demand for experiences this season among visitors from the Indian market, the German National Tourist Board (GNTB) has launched the brand-new campaign showcasing Nature and cultural tourism in all its facets that focuses on highlighting sustainable tourism attractions and open-air activities.
With countless travel events, the campaign also aims to promote Germany as a destination for culturally interested travellers, families and active vacationers in the Indian market.
After reopening of touristic activities across the world GNTO has observed Year-on-Year growth of 214% in its business from India. From 20185 overnights in January to 161373 overnights in May there has been a tremendous growth, which is expected to increase even better in days to come.
Talking about the newly launched campaigns, Romit Theophilus, Director, German National Tourist Office, India says, “Having nature and culture as two of the prominent drivers, is exciting given the abundance of relevant offerings that Germany has to offer.”
While making his presentation Theophilus shared that focusing on sustainability 15% Indian travellers are planning nature holidays in next 12 months. He further revealed that Germany accounted for 9% of European trips of Indian travellers. Almost 55% of Indian tourists visit Germany for leisure while 38% travel for business.
“From meandering lakes and breath-taking mountains to traditional craftmanship and Bavarian fare – Germany is the ideal place for explorers searching for an easily accessible destination with plenty to see and do,” he shared.
Some of the incredible naturistic elements of Germany that await Indian visitors include the 66 Lakes Trail hike, which incorporates streams and rivers and runs past the Sanssouci Palace in the spa town of Potsdam, and the incredible landscapes that can be found at Hiddensee, a stunning car-free island with sandy beaches and salt marshes.
According to him, eight hours gate-to-gate and with multiple daily flight routes from India to cities such as Frankfurt, Munich, Stuttgart, Germany has long been favoured by the Indian traveller.
“An increase in travellers is expected this festive period in light of the relaxation of COVID-19 requirements. All travellers can now visit regardless of vaccination status and without the need for a negative test,” concludes Theophilus.
