The German National Tourist Board (GNTB) is picking up and expanding the scope of its ‘Feel Good’ campaign in 2021 to promote Destination Germany’s wide range of sustainable tourism offerings.
The ‘Feel Good’ initiative illustrates the various sustainable tourism offerings across the country, while providing guidelines on how to still visit the natural landscapes, urban attractions and historical sites that Germany is popular for. The campaign includes a selection of cities, regions and accommodation providers that are particularly committed to sustainability in tourism.
Four clusters have been created to better outline the offerings; Active Outdoors, Education and Experiences, Responsible Enjoyment and Sustainable Experiences in Towns and Cities.
The ‘Feel Good’ campaign also showcases specific travel experiences that bring sustainable products and services at the destination to life. These experiences allow travellers to engage with locals and discover sustainability at first hand.
Almost 58 per cent of Indian consumers are aware of the various implications currently impacting the environment, with interest in information on health and the environment are high on their agenda and making sustainable trips to the cities and wider regions without having to compromise on safety or fun according to a study by Global Web Index.
Petra Hedorfer, CEO of the GNTB: “The latest Sustainability Report by Booking.com shows that the COVID-19 pandemic has significantly accelerated the shift in travellers’ values towards wellbeing, sustainability and social responsibility. 83 per cent of the respondents from the 30 countries surveyed believe that sustainable travel is vital, while 61 per cent said that the pandemic has made them want to travel more sustainably in the future.”
“This shift in customer expectations demonstrates that we are on the right track with our long-term strategy to position sustainability as a facet of the Destination Germany brand. The ‘Feel Good’ campaign in the international source markets showcases sustainable, high-quality products with the aim of boosting the restart of inbound tourism,” she added.
Romit Theophilus, Director for India, German National Tourist Office commented, “Once you get away from the big cities, Germany is a veritable paradise for nature lovers. The things that are worth protecting are preserved and breaking a new ground in sustainable tourism.”
