Thiruvananthapuram: In line with its proactive efforts in the social media space, Kerala Tourism’s Facebook page has trumped other state tourism boards by climbing on to the top slot. The Kerala Tourism Facebook page attained first place in a ranking done by Facebook based on total engagement with tourists that included reactions, shares and comments on the page between the January 1 and December 31, 2017 time frame.
The Kerala Tourism page pushed the Jammu and Kashmir Tourism Department’s Facebook page to the second place. The Kerala Tourism Facebook page had garnered 1.5 million likes to emerge as the top page. The Gujarat Tourism Facebook page was ranked third.
Facebook recently released the data on the top-ranked Facebook pages of government bodies, ministries and political parties in India. P Bala Kiran, Director, Kerala Tourism, has received the award at Facebook office, New Delhi from Nitin Saluja, Public Policy Manager (India, South and Central Asia) today morning.
Speaking on the achievement, Rani George IAS, Secretary, Department of Tourism, Kerala, said: “Kerala Tourism has been able to successfully convey the reasons as to why Kerala is a destination that should be on every traveller’s itinerary. The department’s presence on social media has taken this message across to millions across the world, and the new laurel from Facebook is indeed heartening.”
P Balakiran IAS, Director, Kerala Tourism said: “Kerala Tourism’s activity on Facebook and other social media space has been focussed and proactive. The page has been able to keep travellers from India and abroad engaged with interesting and innovative posts on the various projects and activities undertaken by the department. The ranking comes at a time when Kerala Tourism has upped the Digital marketing budget to 15% and been communicating to the people across the globe in exciting ways.”