Etihad launches fully-customisable economy experience

Etihad Airways has unveiled a major Economy transformation programme starting with the cabin upgrade and refurbishment of 23 narrow-body Airbus A320 and A321 aircraft.

The retrofit programme, which includes new personalised wireless streaming entertainment to smartphone and tablet devices, is scheduled for completion in August this year. The airline is also introducing new and improved Economy dining concept on all its flights as part of a wider programme of enhancements to its in-flight catering.
Tony Douglas, Group Chief Executive Officer, Etihad Aviation Group, said: “Etihad has always been challenger brand, shaping the future of travel as the market constantly changes. We are bringing the leadership and innovation to Economy travel which we have long established in our award-winning Business, First and The Residence cabins.”
“As a leading full-service airline, Etihad is adapting to meet the specific needs and requirements of all travellers, providing more of what they really want to enjoy in-flight. This not only delivers greater choice and personalisation, it also ensures we continue to provide a superior, commercially wise and sustainable service offering.”
Etihad is progressively upgrading the Economy cabins of its narrow-body fleet of Airbus A320 and A321 aircraft. These are used mainly on short-haul regional services, and further afield to 38 Etihad gateways within five hours of flight from Abu Dhabi. The airline is installing modern and refreshed cabins featuring ergonomic Extra-spatial Design seats by UK based Acro, a world-leading innovator in aircraft seat manufacturing.
Guests on narrow-body aircraft will be able to simply log on and connect via browser to wirelessly stream more than 300 hours of free in-flight entertainment through Etihad’s onboard Panasonic eXW system directly to their own devices. To view a wider range of exciting entertainment programming, including more Hollywood blockbusters, international movies, and premium TV programming such as HBO and Universal shows, guests can simply download the new E-BOX STREAM app prior to travel.
Etihad has launched a redesigned and enhanced complimentary dining concept on all its flights. On journeys of over three hours, the main course of the core complimentary dining service is now larger, contemporary bistro-style meal which is higher in quality, with a focus on fresh seasonal ingredients and more destination focused choices.
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