Desaru Coast to strengthen presence; appoints ‘Knack’ as sales rep
This appointment will support the destination in building brand awareness, executing ongoing public relations, implementing trade programmes and providing packaging solutions
Desaru Coast, Malaysia is very keen on the India market and look forward to receiving a large number of Indian tourists in the days to come. Taking a step forward in this direction the destination – Desaru Coast has appointed Knack Marketing as its sales representative in India. This appointment will support the destination in building brand awareness, executing ongoing public relations, implementing trade programmes, providing packaging solutions to the partners and increasing the number of visitors from India to Malaysia.
Elaborating on this initiative, TARH’s Chief Commercial Officer, Philip Whittaker said: “We are looking forward to this partnership with Knack Marketing and are confident that together, we can strategically position Desaru Coast as the brand that will elevate the tourism industry in Malaysia.”
Speaking on the same lines, Medha Sampat, of Knack Marketing said: “This is a carefully planned development to woo the tourism sector. The easy accessibility, massive infrastructure with its beautiful beach consists of stays in luxury accommodations, its extravagant conferencing facilities, state of the art theme park, stunning golf course, bundled with amazing gourmet options makes it a perfect getaway for the Indian traveller.”
Desaru Coast is a premium integrated destination resort and one of Malaysia’s most anticipated new tourism developments. It offers a premium experience for everyone from families and couples to business travellers and golf enthusiasts. The location of Desaru Coast is perfectly situated on the southern gateway to Malaysia, with ease of access for both domestic and international travellers.
The resort is anchored by four world class hotels and resorts namely; The Westin Desaru Coast Resort, Hard Rock Hotel Desaru Coast, Anantara Desaru Coast Resort & Villas and One & Only Desaru Coast for premium travellers and a Conference Centre fitted with modern facilities.
Getting there is easy, just 1 hour 30 minutes’ drive from Singapore, or a 1 hour 15 minutes’ drive from Johor Bahru among other options. Also accessible by sea via the Changi Ferry Terminal, Singapore a 30-minute ferry ride followed by a 30-minute drive to Desaru Coast.
