Over a year being lost and with the second wave hitting across a number of countries, calls for creation of new partnerships and collaboration which shall reinvent and diversify the offerings of Cultural and Heritage Tourism with larger focus on sustainability.
While speaking at the outset of 10th International Heritage Tourism Conclave organized by PHD Chamber of Commerce, Rupinder Brar (IRS), Additional Director General – Ministry of Tourism, Government of India, said, “Heritage Tourism plays a crucial role in building the visitor economy and destinations should seek to maximize the opportunities it brings. India currently has 38 UNESCO World Heritage Sites, a number we are certain will grow in the years ahead. Each of these sites is a potential hub for economic activity.”
She further added, “Besides World Heritage Sites, intangible cultural heritage too is a major driver of sustainable development. While tourism offers the most obvious source of revenue, every effort must also be made to develop urban infrastructure and revitalize other forms of heritage around these sites in order to build thriving local economies.”
Brar mentioned that the Ministry of Tourism has been organising series of Webinars under the theme ‘Dekho Apna Desh’, showcasing the diverse culture, heritage, destinations and tourism products of the country. “We reaffirm our commitment to work with private stakeholders and other partners too,” she said.
Anil Parashar, Chairman – Tourism Committee, PHDCCI, said, “We all are aware that Covid 19 has adversely impacted the Tourism industry. The government as well as the industry will need to rise to the challenge of transforming top Indian destinations as world class tourist attractions. The use of data science, big data and artificial intelligence is essential for promoting Responsible and Sustainable Tourism to support and unify communities for years to come. Innovation should be integrated for better management, promotion and preservation of heritage, also to make Heritage Tourism accessible.”
Rajan Sehgal, Co-Chairman – Tourism Committee, PHDCCI, said, “Cultural Heritage – both tangible and intangible are resources that need to be protected and carefully managed. It is fundamental that tourism authorities study how best to develop these cultural heritage sites while protecting and preserving them for the long-term.”
At the Conclave, the panelists highlighted that culture and heritage acts as an engine for tourism development which is truly sustainable and we can look forward to nourishing the balance of universe through tourism and culture.
