Bollywood youth icon and avid traveller Anushka Sharma has been appointed the first ever brand ambassador of Cox & Kings. She will be promoting the brand across print, television and digital platforms. This is the first ever association of the company with a Bollywood superstar.
With this announcement, Cox & Kings will introduce Europe Summer 2019 packages starting at Rs. 69,750 and winter departures to Far East, Australia, New Zealand and exotic destinations starting at Rs 58,980 only.
Elaborating on the development, Karan Anand, Head, Relationships, Cox & Kings said: “Anushka is known for her versatility, experimentation and unusual personality. She perfectly represents a generation that is energetic, unapologetic and fun loving which makes her the right fit to showcase Cox & Kings’ innovative holiday offerings.”
Speaking about her experience Anushka Sharma said, “I am glad to be associated with the world’s oldest travel company Cox & Kings. I love to travel and personally think that travelling opens us up to new incredible experiences and changes the way we look at the world. Whether you are travelling solo, with your partner or friends, Cox & Kings has a holiday experience for every type of traveller.”
Cox & Kings is the largest players offering a range of specialist options. The company has also powered a few new initiatives recently with the launch of Enable Travel – India’s first accessible holiday specialist with customised itineraries for people with disabilities, Trip 360º offers exciting experiences in cycling, diving, biking, trekking and cruise within India and abroad, Getaway Goddess – a unique and interesting collection of Women’s Holidays designed by women for women, and Self-Drive 365 – a self-drive holiday specialist in India that brings impeccable road journeys for enthusiasts from around the world.
