GoAir is India’s top ranked transportation brand followed by the largest Indian carrier IndiGo and the national carrier Air India. This was revealed by the Brand Asia Report 2018 – a survey jointly conducted by Nikkei BP Consulting and Market Xcel Data Matrix. The other brands appears on the ‘Transportation’ list are AirAsia at rank 04 and SpiceJet at rank 05.
However, when we look at the overall ranking across all segments none of the transportation or hospitality brand appears in the list. The top 10 brands across all segments are a mix of Technology, FMCG, Telecommunication, Social networking and Retail brands.
Samsung in mobility scored first position whereas Samsung in IT/home electronics, which has been prominently featuring since past three years has again found number two spot. WhatsApp has climbed few spots to emerge at Number three. Amul, Pepsi, Facebook, Coca Cola, Jio, Big Bazaar and Colgate are other brands that can be seen on the list of top brands across all segments.
The survey Brand Asia is an initiative of Nikkei BP Consulting. The survey is done in partnership with different research agencies having presence in their respective countries and capabilities for regional coverage. The respective agency conducts the survey at their own expense, this includes instrument preparation, field work and tabulation. The SEM analysis is being taken care by Nikkei. For Indian industry, Market Xcel Data Matrix has conducted the report under the Brand Asia survey.
Highlights of the Survey
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The Survey Brand Asia is conducted based on the methodology of Brand Japan, which is the largest brand evaluation survey project in Japan. The total of 200 brands surveyed in each country (Asia) and the mix of national and international brands.
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Under the survey, nine Asian regions surveyed China, India, Indonesia, Malaysia, Philippines, South Korea, Taiwan, Thailand, and Vietnam.
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Sample size and target audience: 14, 135 respondents covered across nine countries, with India having the highest sample size of 6780.
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Audiences / Respondent are selected in a random manner. The TG size was divided on the basis of 2 broad categories; 46 % Female and 54 % Male.
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Age group starting from 15 years, 25 years, 35 years and 45 years + covered respectively while conducting the survey.
