Blink Brand Solutions, one of the most innovative travel & tourism marketing and consulting company in India, announces its entry in the travel and tourism market where it will represent destinations and products in the Indian market in order to boost their visibility and visitation.
What sets Blink Brand apart is that it will closely engage and work with the entire eco-system in the travel and tourism representation, including the destination marketing and representation companies, as well as its strategic focus in data, analytics and deep learning in every sales and marketing activation.
Announcing the initiative, Noel Saxena, CEO & Co-founder of Blink Brand Solutions, said, “We are not here to claim that we will redefine tourism or destination marketing. But simply put what definitely does differentiate us is that we know our job well, and in keeping with how technology is opening new avenues and opportunity to leverage in order to achieve destinations’ and suppliers’ source market objectives.”
“We promise innovative and ingenious solutions to our clients’ need. We are more than geared for wacky PR stunts, ingenious influencer collaboration and innovative campaigns. At the same time, we also have the wherewithal and capability to deliver out of the box solutions. Building destination and product awareness and piquing interest is our specialty. Once we know what our partners want and expect from us, and we commit, we just deliver,” added Saxena.
While it’s key objectives will be to enable destinations and suppliers reach more trade partners and sync their market development plans with well-crafted market specific strategies for effective market penetration, it’s key claims to fame is innovation in sales and marketing promotion through real-time data-driven insights, analytics, deep learning, into customers’ behaviours and preferences in order to help client take informed and assured decisions, be them the trade or end consumers.
Blink will address lack of access to high quality, filtered and segregated trade data and help create greater economic impact for the destinations and suppliers by optimizing clients’ marketing strategies and driving incremental revenue.
While speaking further Saxena informed that one of the major challenges for the clients is the lack of access to quality data. “It is only worsened by the current eco-system in the travel representation and marketing space. We have comprehensively addressed this challenge and are fully equipped to bring quality real-time data, filtered and segregated, to suit clients’ requirement and marketing objectives in order to help them make targeted and precision marketing.”
“Our approach is unique because we source these high quality and real time data from our leading industry partners active in both, B2B and Consumer space in order to help destinations and suppliers optimize their marketing strategies,” he added.
“It is very important to understand who we are. And we are definitely not the conventional destination marketing or representation companies that’s seen today. Yes we are in the Representation and destination marketing space. But that’s not all. We firmly believe in co-operation and not just competition. And therefore, we will also engage with other destination marketing companies, be it for data intelligence, vendor support or any other areas we can co-operate,” concludes Saxena.
