Spanish city of Barcelona played host to ‘Future of Tourism World Summit’ (October 26-27), a first of its kind that brought together the tourism industry stakeholders, leaders from businesses and policy makers since the start of the pandemic.
The summit’s particular focus was to secure the future of tourism, its funding and accelerating the sector’s shift towards net zero and sustainable growth.
The discussions in Barcelona made clear tourism’s determination to embrace innovation and secure the funding necessary to enable the sector lives up to its climate action responsibilities. The Summit will culminate in the ‘Barcelona Call to Action’, a statement of intent signed by governments, destinations and businesses outlining a shared vision for a greener, more inclusive and resilient tourism, citing the sector’s potential contribution to the Sustainable Development Goals and the shift to net-zero.
UNWTO Secretary-General Zurab Pololikashvili said: “This Summit makes clear the importance of collaboration, as well as the vital role funding tourism and harnessing the power of innovation will play in building a more resilient and sustainable tourism.”
