In order to strengthen its presence and ties with the industry stakeholders, and achieving a notable number of visitors from varied segments, Bahrain Tourism and Exhibitions Authority (BTEA) begins its promotional activities with the first four-city roadshow in Mumbai, Chennai, Bangalore and Delhi recently.
The four-city roadshow witnessed the participation from hospitality, travel, and tourism companies from Bahrain in order to reconnect and build new connections with the Indian travel agents.
The event was attended by 400 plus agents across the four cities, which aimed to connect Indian travel agents with destination management companies, hotels, and attractions in Bahrain.
While interacting with the members of Indian travel-trade fraternity, Maryam Toorani, Director of Marketing and Promotion at BTEA said that the purpose of the roadshow is to strengthen travel trade relationships in order to increase visitor arrivals from India to our beautiful Kingdom of Bahrain.
“India is one of the most important source markets for Bahrain and as such the Bahrain Tourism & Exhibitions Authority is confident that this initiative will further enable and enhance an expansion in the Indian Market,” added Toorani.
The event began with the trade having one on one B2B meetings with the stakeholders. Following that the travel trade community was educated through a presentation on Bahrain as a destination for Indian travellers.
The roadshow gave a chance to highlight that Bahrain is the perfect holiday destination for Indian travellers with the convenient e-Visa process and the multiple direct flights which take you to Bahrain in less than 4 hours.
Bahrain as a destination has a variety of offerings for its travellers from beautiful beaches, adventure activities, luxurious accommodation options, pearl diving, heritage, culture, and food. The destination is also home to the world-famous Formula one race.
At this event, the #friendsofBahrain concept was introduced to the audience present. The concept behind this hashtag is that anyone who is associated with the destination, promotes it is a friend of Bahrain or as the Bahrain’s brand evangelists.
The #friendsofBahrain hashtag will be used by the tourism board in all future communications, encouraging travellers, trade and influencers to use it to promote Bahrain.
Bahrain Tourism and Exhibitions Authority was established in 2015 under the Royal Decree number (76) for the year 2015 issued by His Majesty King Hamad bin Isa Al Khalifa, King of Bahrain.
