In a bid to strengthen its presence in India Azerbaijan Tourism Board (ATB) has appointed Blue Square Consultants as its representative in this market. Blue Square will be responsible to build and develop strong relations with key tourism and hospitality entities and trade partners to grow and strengthen the tourism potential of the destination in the Indian market. Furthermore, Blue Square Consultants will support the representation of Azerbaijan at various tourism exhibitions and fairs to get the trade allied with the destination.
Elaborating on the initiative, Sevinj Zeynalli – International Market Management Director, Azerbaijan Tourism Board said: “India being an important outbound market, we are pleased to partner with a highly reputed organization like Blue Square Consultants that has a strong foothold across different cities in India. Owing to their successful track record, we are confident that their expertise will help us gain greater visibility and we look forward to welcoming more Indians on their holiday to Azerbaijan.”
Lubaina Sheerazi, COO, Blue Square Consultants stated, “The strategy is to tap into the growing outbound market and change perceptions to showcase the tourism prospects of Azerbaijan. We have the requisite knowledge and an excellent track record in managing various tourism boards and the recent appointment is a reaffirmation of our proficiency in the travel sector.”
The Azerbaijan Tourism Board is a national promotion body established under the State Tourism Agency of the Republic of Azerbaijan. Its main objectives are to support the growth of Azerbaijan’s tourism industry and encourage visitors to explore the country’s rich cultural offering and experience its ancient heritage.
Blue Square Consultants is a full-fledged travel representation firm headquartered in Mumbai with branch offices in New Delhi, Chennai and Bangalore. Since 2010, the company has been servicing clients across the globe and some of the prominent names include the Ministry of Tourism of Oman, Tourism Authority of Thailand, Seychelles Tourism Board, Kenya Tourist Office, Jumeirah Group of Hotels, Palladium Hotel Group, Cinnamon Group of Hotels & Resorts and Norwegian Cruise Line Holdings.
