Pursuing an inspirational approach amid the lockdown across the world due to the outbreak of COVID 19, DCT Abu Dhabi has come up with a feel-good video campaign full of striking images of the emirate, hoping to inspire people to consider their newfound downtime in a positive light. The video encourages travellers across the globe to contemplate as the coronavirus pandemic forces people to shutter businesses and spend more time indoors.
As the planet is resting and restoring now, the video comforts travellers to think of better times ahead and use this pausing period as an opportunity for reflection and a chance to remember the wisdom of the forefathers and all they have done and sacrificed.
The Tourism sector is charged with reinforcing Abu Dhabi as a world-class destination, in line with its commitment to conserving, promoting and leveraging the emirate’s heritage, culture and tourism assets.
DCT Abu Dhabi fulfils its mandate through continued investment into Abu Dhabi’s diverse array of leisure, entertainment and cultural attractions, and a comprehensive programme of profile-raising events organised in partnership with a network of sponsors and industry stakeholders.
DCT works closely with the emirate’s tourism industry partners providing industry-related guidance, to ensure service providers exceed global standards of excellence.