The newly formed Union Territory – Ladakh is gearing to promote itself as a standalone tourist destination. Before separation Ladakh used to be a part of Jammu and Kashmir and always promoted with the tourism products of the state – which also became
a Union Territory now.
While speaking to Whereabouts, the Member of Parliament from Ladakh and Chief Executive Councillor of the Ladakh Autonomous Hill Development Council, which administers the Leh district of Ladakh Jamyang Tsering Namgyal said: “Instead of going with any other UT/State’s package, we have ambitious plans to promote Ladakh as a standalone tourism destination. We are aggressively working in this direction and have put all things in place. A team of the experts is already working on the logo and tagline for the tourism to be launched soon.”
While further elaborating on the tourism potential of Ladakh, Jamyang said: “The new identity has created a lot of excitement among the people of Ladakh especially the tourism professionals. However, as of today, Ladakh is an ‘Unexplored Paradise’, people don’t know as much as the destination deserved. Due to the lack of awareness, one of the finest destinations of the World is yet to be discovered. We are endeavouring to promote the destination in right perspective, before the domestic/international travellers, and bring it on the world tourism map.”
“We are eyeing to attract the large chunk of tourist from India and abroad. However, keeping in mind the destination’s carrying capacity, fragile ecosystem and culture, we are committed to follow the path of sustainable and responsible tourism. Therefore, we are emphasizing on the Quality tourism and not the Quantity tourism,” he added.