New Delhi: Insight Vacations – a leader in premium escorted journeys, brought in India by Signature Tours has unveiled the Luxury Gold Product for 2018 in India recently. The brand new Europe Premium Escorted Journeys collections feature 70 Insight experiences, 100 unforgettable guided vacations and four styles of distinctive journeys.
Since its foray Indian market – two and half years ago, Insight Vacations is creating its space among the luxury Indian travellers who want to see the destinations differently. Elaborating on the response that the Insight Vacations is getting Evon Ler, President – Asia, Insight Vacations says, “India is a big and most significant market for us because it is growing and 15 percent of our total business in Asian region is coming from here only. In fact, if you look at the sales from 2016 to 2017; we have doubled the growth.”
Adding to this, Rajeev Kohli, Jt Managing Director, Creative Travel said: “The basic fact is that the numbers are doubling, which is a trend of the acceptance of this qualitative kind of product. No other Indian operator has a product like this; which is very unique. India never has the opportunity to buy a tour which is all complete.”
In an order to further enhance this growth Insight Vacations is planning to launch more activities to engage with travel agents and consumer. “We are expecting even better growth in 2018 as in January itself we already have booked departures for April, August and September,” says Evon while talking about the opportunities in the year ahead.
According to the latest trend as noticed by her, Croatia, Scandinavia, Iceland, Balkans, Russian are emerging as the latest choice when Spain and Holland are always on the list. “Indians are looking for the newer destinations; and that is the trend what is next, what is new, even South America is getting popular among Indians. They want to travel Peru or even Costa Rica as a luxury destination,” added Evon.
Luxury Gold Product 2018
In an attempt to offer the even better experience to the guests who have travelled through Insight Vacations the Luxury Gold Product was launched about three years ago. New destinations like Japan, Costa Rica and South Africa have been included in the product line of 2018. “And, we have the Chairman’s Collections which include six itineraries under the personal experience of our Chairman which he wants to share with our guests,” informed Evon.
The Chairman’s Collections include lunch with an Italian Count at his grand Tuscan Villa or visiting the gardens of Alnwick Castle with The Duchess of Northumberland or dining with a French Count at Paris’s oldest café or joining Princess Anita von Honenberg for a drinks reception at Artstetten Castle.
“Our enhanced 2018 Luxury Gold collection aims to make each journey an extraordinary one by bringing an unparalleled wealth of expertise and insights. As Insight celebrates our milestone anniversary of 40 years as leader in luxury travel, our guest can expect outstanding experiences that will indulge their senses,” said Evon.
The eight new 2018 European Discoveries ranges from 9-19 days, offering guests engaging experiences to Europe’s most desired destination in one memorable journey from iconic cities to trendy locales like the culinary hotspot, San Sebastien and the five coastal villages of Cinque Terre. These Discoveries itineraries visit 12 countries. And include; 9 – day Taste of Europe, 9 – day Flavours of Europe, 10 –day European Rhapsody, 11 – day European Flair, 14 – day Splendid Europe, 16 – day European Discovery, 18 – day Mediterranean Journey and 12 – day European Dream.
Bullish On B2C Campaigns For Brand Awareness
Insight Vacations has a very healthy agent’s support system. This brand has always believed in supporting the industry (travel agents & tour operators). Insight Vacation along with its GSA in India – Signature Tours has decided to embark on the B2C segment. “Because one is not able to get the quality message out through B2B segment, we have participated in several consumer events in New Delhi recently,” informed Rajeev Kohli.
While elaborating on this Kohli further says, “We want to support the B2B that is the fundamental of Creative. And off course we have a very good relationship with them. However, B2B needs to support the brand. We had a soft launch the previous year and majority of bookings were coming from them, but just a soft launch of B2C has doubled the numbers.”
“The intention of launching a B2C campaign is just to create awareness about the brand and its product line which can be booked directly or through a travel agent as well. There is a very healthy commission structure for the travel agents. In B2C we are trying to build a brand,” added Kohli.
Speaking on the same lines Evon says, “Our GSA – Signature Tours is doing a commendable job in this market. To strengthen our engagement with the agents our GSA team is playing a very crucial role by conducting a lot of events and training programs for our agents. We see a huge potential in B2C segment that’s why we have a consumer lunch of our product.”
